How to Choose Paper Stock

Choosing the right paper stock is essential whether you’re planning to print a flyer, create business cards, or produce posters. This guide will help you understand different types of paper stocks and how to choose the best one for your needs.

Key Takeaways

  • Understand the different weights and finishes of paper stocks.
  • Match paper type with the purpose of your printed material.
  • Consult with professionals like those at in Regina, Saskatchewan for expert advice.

Table of Contents

Understanding Paper Weights

The weight of paper refers to its thickness and sturdiness. Here are the common categories:

  • Thin Papers (<90 gsm): Good for text-heavy prints like novels. Easy to carry and store.
  • Standard Papers (90-120 gsm): Ideal for everyday use, such as in offices for printing documents.
  • Thick Papers (120-300 gsm): Best for resumes or special documents that need to impress.
  • Cardstock (>300 gsm): Perfect for business cards and postcards that need to be durable.

Consider the Use

When picking a paper weight, think about how the final product will be used. Heavier weights usually suggest higher quality and durability but can be more expensive.

Choosing the Right Finish

The finish of a paper affects its look and feel and can have a significant impact on the appearance of your printed items.

  • Matte: Offers a clean and professional appearance; good for avoiding fingerprints and glare.
  • Glossy: Provides a shiny finish that makes colors pop; ideal for photographs and color-heavy designs.
  • Satin: A middle ground between matte and glossy; good for brochures and flyers.

Project Requirements

Your project’s needs should dictate the finish of the paper. For instance, glossy finishes are excellent for photo-heavy designs, while matte suits more text-focused materials.

Tips for Selecting Paper

Here’s how you can better select the right paper stock for your projects:

  • Assess the purpose of your print project—different types are better suited for different tasks.
  • Consider your budget—higher quality often comes with a higher price tag, but can be worth the cost.
  • Test different papers—feel the texture and see how ink lays on different types of papers.
  • Get expert advice from a trusted print shop. If you’re in Regina, Saskatchewan, the professionals at are always ready to help.

Picking the right paper stock can seem tricky at first, but with a bit of understanding and some help from experts, you can make a choice that brings your project to life in the best possible way. Good luck!